Change on the Fly

It’s just past dawn and the gently flowing water of Idaho’s Kelly Creek sparkles in the newly risen sun. Ten feet offshore, a solitary figure casts a line into the water again and again in a graceful ballet that seems fitting in these peaceful surroundings. This is the essence of fly fishing.

But how, in the middle of this Zen-like tranquility, can you muddy the waters with thoughts of raw materials, automated replenishment and inventory management? It’s easy when you’re dealing with a business that’s as competitive and complex as Far Bank Enterprises, a manufacturer and distributor of fly fishing equipment and apparel.

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